Do not confuse it. Marketing vs sales.

  Marketing is communicating the message of the brand. What is the brand all about. It is telling the story and the DNA of the brand. Marketing is not about 4P’s and 7P’s as they teach and preach. One second, this applies only if there is a brand. If your business is a copy and […]

Why did you create the company?

Most companies’ CEOs, executives, and managers spend long hours behind closed doors to steer and advance the ship. Many complicated graphs, presentations, and a thick pile of papers are employed to invent the competitive advantage that will make them different and unique. They want to unravel the secret recipe that will transform their business to […]

Me-too companies

The problem with me-too companies is that they lack the problem-solving capacity. Quality is not an objective. They exist to produce similar products and deliver unneeded services. They confuse customers. When problems arise, they do not deal and ignore the following key fact: How a company disintegrates tells us much about why it was structured […]

Online businesses are mushrooming

Since Covid-19 hit the planet early this year, most businesses swiftly changed their business models from offline to online. The number of businesses which are born online every day is staggering. To survive, go online. The trend is online. It is a survival game which is understandable, but how many me-too businesses and me-too products […]

Do not be a cliché

Do not copy and paste. Do not be a me-too person. Be your own voice. Raise your voice. Hiding is too easy. Ah well, raising your hand and voice makes you vulnerable and vulnerability hurts. It exposes you. It turns lights on you. To the Wanna-Be and Wanna-Do not to the status quo keepers. All […]

Are you a doer or a watcher?

By definition, the doers do and the watchers watch. The doers pioneer their way and the watchers just sway. The first are leaders, whereas the second are followers. The doers are entrepreneurs and the watchers are employees. The doers are number one, whereas the watchers are all the other numbers. The doers’ attitude, let’s go […]

Are you number one or two?

In business, there is a huge difference between number one and the rest of the numbers. Being number one means you are the captain of your ship. Marching first entails responsibility, managing risk, navigating the business, guiding people, looking after them, paying their wages and a lot of things. Simply, you job is to lead […]