If businesses are judged by the amount of money created, then the metric is revenue. If they are judged based on the ability to make a positive change in people’s lives, then the metric is the purpose of the business.
The failure of most businesses stems from their inability to determine why they exist. What are they trying to achieve? Most businesses talk about their competitive advantages or unique selling points, but what they call a competitive advantage is vague and can hardly be understood. Essentially, a competitive advantage is how they gain superiority over […]