Marketing is not the neurolinguistics programming, market tricks, pushy and guerrilla techniques. It is not the creative noticeable features that will let you stand out. Marketing is not about catching people’s attention in 4 seconds before skipping your Ad on YouTube. Marketing is not what they teach you in business schools about the 7ps.
Defining the final impact of the business determines the greatness of its purpose and its genuineness.
Installing a software solution means installing a completely new culture. Having an ERP system has many advantages, but It does override the business culture and its identity if it is not a deliberate one.
The power of a good competition is learning, and the beauty of learning is a continuous improvement which serves everyone.
The failure of most businesses stems from their inability to determine why they exist. What are they trying to achieve? Most businesses talk about their competitive advantages or unique selling points, but what they call a competitive advantage is vague and can hardly be understood. It is how they gain superiority over rivals by means […]