Manipulating the human psychology to drive certain buying behaviors is the marketing strategy of most companies.
In today’s corporate world, the “ism” of industrialism has inspired the “ism” of capitalism and corporatism to go ahead and enforce the same model. Sunrise to sunset was the order of the day and is still the norm in all businesses around the world.
Do we blame companies which strive to meet unrealistic financial targets and please the analysts and investors expectations? Or we should blame the system
Is it the amount of value created by companies or the amount of money generated by them?
Businesses that exist to provide solutions to the problems that are facing the society will enable people to use the common moral sense to discern businesses that make the positive impact from those which do not. It is about addressing a social issue with a business model. It is a higher kind of capitalism. It is capitalism as it was ultimately meant to be, meeting important needs, not incrementally competing for trivial differences in product attributes and market share