Purpose and profit

Making money out of money and maximizing profits irrespective of the quality of the products and the working conditions for people have characterized the capitalist narrative. A crucial difference exists between the amount of value created by companies and the amount of money they generate. If businesses are judged by the amount of money created, […]

The power of shared beliefs

Have you ever asked yourself why armies are vastly cooperative groups? Why are religious groups so coherent? Why are gangs so well organized? The answer lies in the beliefs and ideologies that people share. Ideological beliefs (i.e., culture) are what reduce conflicts of interests among the same group of individuals. The more you share the […]

How many battlefronts are needed to win a war?

It is difficult for any army to wage and win a war by attacking the enemy at all fronts. This is impossible logistically and strategically. Similarly, how many marketing fronts are needed to market the business and win customers? How many social media channels? Twitter, Facebook, LinkedIn, Instagram or YouTube, etc. Most businesses are stationed […]

Learn to practise Win-Win

Every one wants to talk, sell and offer something to people, a product, a service or an advice. There is nothing wrong with that, but when you decide to do that, try to offer and create value for people. Covid-19 has pushed more people to find a living online which is totally understandable. The problem […]

Mechanical or leaderly

Most companies chat and chant about their transformational strategies and dynamic workplaces. Most HR directors and managers keep busy implementing the changes. The outcomes are always slogans that remain unactionable, no matter how the HR and OD fleets push. They always get the same results. As a result, change does not happen and frustration prevails. […]

A great customer service becomes greater

A great customer service becomes greater when the customers are no longer viewed and treated as paying customers. It all starts with eliminating the idea of “Paying customers” from the minds of the customer service agents and officers. The responsibility hinges on the leaders’ shoulders to advocate the right leadership approach in the whole organization. […]