Branding is not the marketing tricks and tactics that are performed to attract more customers. Branding aims at reflecting the identity of the brand. The brand reputation will be exposed if the brand does not demonstrate the value that generates and the impact, it creates. The brand is not just a product or service, […]
Marketing is communicating the message of the brand. What is the brand all about. It is telling the story and the DNA of the brand. Marketing is not about 4P’s and 7P’s as they teach and preach. One second, this applies only if there is a brand. If your business is a copy and […]
It means you have to say no to a lot of things. It limits your options and focuses your choices. Standing for something makes you visible and vulnerable. You will be challenged on what you believe. You will be criticized. How must does it cost to stand for something? A lot. Standing firmly for something […]
Many companies around the world deploy and employ different tactics and strategies to promote and sell their services, both traditionally and digitally. They highlight the different Ps that their marketing strategy encompasses. They create and add to the noise and they call it marketing. Marketing is communicating the key message of the business. What does […]
It is difficult for any army to wage and win a war by attacking the enemy at all fronts. This is impossible logistically and strategically. Similarly, how many marketing fronts are needed to market the business and win customers? How many social media channels? Twitter, Facebook, LinkedIn, Instagram or YouTube, etc. Most businesses are stationed […]
Marketing is not the neurolinguistics programming, market tricks, pushy and guerrilla techniques. It is not the creative noticeable features that will let you stand out. Marketing is not about catching people’s attention in 4 seconds before skipping your Ad on YouTube. Marketing is not what they teach you in business schools about the 7ps.