Carving out a niche

Get noticed in today’s world is getting difficult day after day. COVID-19 pandemic has plummeted most markets and saturated the rest. Changing the dynamics and tactics is necessary to protect your niche. For example, the online and social media world is an over-saturated market. Everyone is talking, promoting, selling, educating, etc. Carving out a niche […]

What if your best practices are the worst

During a business call with an ERP consultancy implementing a new HR system, the HR consultants kept repeating same narrative to the client, we are deploying to your business the best HR practices. Hearing that for more than half an hour, I decided to stop this conversation and pointed out some flaws in their HR systems and […]

Mentors not managers are needed

Since most hiring in companies is managerially done. Managerially means the recruitment drive is done by managers and the assessment is based on skills and technical competencies only. The result is that managers hire future managers. The result is a very committed managerial organization that is hard to shift to a leaderly position. When leadership […]

The HR dilemma

Carrying out a huge leadership transformation in the organization is no longer the HR key job. The HR fleet in most organizations are service administrators not transformers. I know many HR and OD people who have a strong desire to change, but they are stuck between senior management old mentality and their relentless desire to […]

Culture and leadership are inextricably linked

A company is just a group of people. Businesses are not made up of structure and policies; they are made up of people. The true concept of culture is hugely misunderstood, and most people, including business consultants, senior managers and leaders, do not know the true meaning. They always grapple with explaining the core of […]

Studying leadership

Before practising any trade or a profession, a great deal of study or training is required to perform it right. The case is different for studying leadership. Careful, I am not talking about the irrelevant leadership which is mistakenly taught as a management subject in most business schools. Also, there is a big problem in […]

Do not confuse it. Marketing vs sales.

  Marketing is communicating the message of the brand. What is the brand all about. It is telling the story and the DNA of the brand. Marketing is not about 4P’s and 7P’s as they teach and preach. One second, this applies only if there is a brand. If your business is a copy and […]

The interpretability of leadership has confused people

When people talk about entirely different things, they experience different views, which lead to different terms and implications. The outcomes will also be different. The interpretability of leadership has confused people as it means different things to different people. Although passion, courage, enthusiasm, and integrity as well as an ability to communicate and delegate are […]

Marketing is not about the number of Ps.

Many companies around the world deploy and employ different tactics and strategies to promote and sell their services, both traditionally and digitally. They highlight the different Ps that their marketing strategy encompasses. They create and add to the noise and they call it marketing. Marketing is communicating the key message of the business. What does […]

Customer experience

Customer experience is employee experience. If employee experience is poor, customer experience is terrible. Most businesses pay less attention to their employees and focus on the fulfilment of their customers. Most companies invest hugely in upgrading their CRMs and IT systems to improve the customer experience. They give so much attention to the IT element […]