Who is at fault?

When companies face a risky situation, the normal business practice is that senior managers end up with a graph that nobody understands. The resulting data is compiled from a mixture of complicated analyses that do not diagnose the problem or provide a way to a solution. Such analyses usually further complicate the situation. Who is […]

Purpose vs vision, mission and goals

The confusion over the difference between purpose, vision, mission and goals has led most businesses to develop an organizational fatigue. They operate in a labyrinth. If the destination is wrong, setting goals and measuring progress do not work. Let’s quickly clear the confusion and redefine the definitions.

When the business final impact reveals the shocking truth

The final impact of the business determines the soundness of its purpose. Let’s discuss this statement by using Barclays bank whose purpose, mission and corporate strategy are great learning tools that we can use to better our understanding. Let’s first dissect Barclays’ purpose: Creating opportunities to rise. We are a company of opportunity makers working […]

Leading advantage vs competitive advantage

In 2016, I wrote a post titled “The real competitive advantage in any business is one word only which is people” which outlines the fact that the failure of most businesses stems from their inability to determine why they exist. What are they trying to achieve? Using a competitive advantage implies competitiveness and encourages businesses […]

A purpose is born when the company is created

Most companies’ CEOs, executives, and managers spend long hours behind closed doors to steer and advance the ship. Many complicated graphs, presentations, and a thick pile of papers are employed to invent the competitive advantage that will make them different and unique. They want to unravel the secret recipe that will transform their business to […]