The number of “experts” who reach out to connect online is staggering. A marketing manager followed me on Twitter and immediately sent me a message that she can magically help me rock the internet. She did not even bother herself to read my profile or the posts to see if I am right person for her genius marketing strategy. This expert is the end product of social media gurus who encourage people to DM people to get more attention. Rather sending crap DMs and getting no response, it is better for these remarkable gurus to teach people how to reach out meaningfully for long-lasting relationship. Reaching out meaningfully is wanting and expecting nothing in return at all.